When I see a new billboard
broadly proclaim
its succoring
claim: that Beauty
is everywhere—
part of me can't help
but think
it's a shame
to normalize exhilaration
simply by naming it.
Do we not plot to deny
the uniqueness
that lives
(for dirt-cheap)
inside of ubiquity
with each sly
caprice we command
to creep out
from beneath every
creased-up corner
of the obvious?
Is it thoughtless
or insidious
to universalize
the sublime?
They might as well
try next to advertise
the sky.
