Tuesday, September 6, 2022


When I see a new billboard
broadly proclaim

its succoring 
claim: that Beauty 
is everywhere—

part of me can't help 
but think 
it's a shame 

to normalize exhilaration 
simply by naming it. 

Do we not plot to deny 
the uniqueness 

that lives 
(for dirt-cheap) 
inside of ubiquity 

with each sly 
caprice we command 
to creep out 

from beneath every 
creased-up corner 
of the obvious? 

Is it thoughtless 
or insidious 

to universalize 
the sublime? 
They might as well 

try next to advertise 
the sky.